Darwin and the power of 140 characters (or less)

Digital and Social

A bird wrote a poem.

Mrs Darwin

‘7 April 1852 . Went to the Zoo. 
I said to Him—
Something about that Chimpanzee over there reminds me of you.’

111 characters.

Lesson: If we, as creatives, can replicate this depth of insight and human understanding in 140 characters (or less) for our clients, they will rule the earth. I guarantee it.